Thursday, September 1, 2011

it's rare that a commercial makes me this happy...

Thanks to Linda on the Facebook group, I saw this ad. Chipolte is one of the few fast food companies in America to source pastured and local foods at their chain. Showing us that even the most corporate of businesses can move towards a better future. Willie Nelson covers Coldplay in this animated short. Enjoy.


Blogger Goat Song said...

I saw that a couple days ago and it gave me a chuckle... :) I meant to put it on my blog too, I guess I got busy and forgot!

September 1, 2011 at 10:21 PM  
Blogger Joleen said...

That's great

September 1, 2011 at 10:38 PM  
Blogger Paula said...

I'd read awhile ago that they were doing that. If it's really true, I hope they grab a huge hunk of lunchtime market share, because maybe that will force everybody else to do the same thing.

I liked that little ad.

September 1, 2011 at 10:58 PM  
Blogger Deadpenguin said...

Chipolte just earned some business from me. I would love for this spread. I look forward to eating pork, beef, and poultry again someday. I know a Chipolte opened recently a half hour away. I am curious where they source there meat??? The closest farm on "Eat Wild" is close to an hour away. Thank you for sharing the commercial.

September 1, 2011 at 11:04 PM  
Blogger crashdown said...


September 1, 2011 at 11:08 PM  
Anonymous Anonymous said...

Awesome possum, as I like to say! I'll have to look for one of these restaurants when I'm in the city.


September 1, 2011 at 11:16 PM  
Blogger Brittany said...

I'm on my phone and it won't let me view the ad but I started going to them on occasion after one opened near me and on opening day they had a promotion $5 anything on the menu and all $$ from that day went to our local organic farm : ) I thought that was very cool

September 1, 2011 at 11:37 PM  
Blogger Debi said...

That is one of the cutest commercials I've ever seen!

It's a bummer that the closest Chipolte to us is in Nashville, 2 hrs away. But we'll definitely be checking it out as soon as we get the chance.

September 1, 2011 at 11:54 PM  
Blogger Kat said...

Cute commercial!

September 1, 2011 at 11:54 PM  
Blogger Dawn said...

The nearest Chipotle is over an hour away from us but I have read about them and their food sourcing policy for years. I believe they used to be owned by McDonalds. I have friends who own 3 McDonalds restaurants (yes, and I like them anyway) and I once asked them if they couldn't open a Chipotle. They said their agreement with McDonalds was so strict they could not open a competing restaurant in the same area. I would think there are a lot of people who would go to Chipotle and not McDonalds especially if they knew their food-sourcing policy so there doesn't seem to be any competition there to me. Seems funny that McDonalds would be worried about competition from a more ethical and responsible business. Maybe they know who's really in the right?

September 2, 2011 at 12:07 AM  
Blogger Tara said...

They've been doing this for a good long while (if not from the beginning - I'm not sure). They're the only "fast food" place I'll patronize. Also, they are no longer owned by McDonald's, in case that matters to anyone.

P. S. This really made me smile
P.P.S. I may be a farmer, but I am not shaped like a marble. ;)

September 2, 2011 at 12:26 AM  
Blogger admin said...

Nice. Hope this trend catches. Wouldn't it be nice?!

September 2, 2011 at 1:37 AM  
Blogger daisy g said...

Absolutely brilliant! Love Chipotle! Great food, fresh and affordable. We went there for my birthday last month. Thanks for sharing!

September 2, 2011 at 6:08 AM  
Blogger Peacemom said...

A smile on my soul today, thank you for sharing that. If there was a Chipotle near us, we'd go for sure! Maybe, just maybe, the tides really are going to change. ~Vonnie

September 2, 2011 at 7:27 AM  
Blogger Rachel said...

I super super like this! What a simple and adorable way to get the message out- change is coming :)

September 2, 2011 at 7:54 AM  
Blogger Kris said...

Well, here I sit with tears in my eyes and wondering how that could make you happy. Then the second half kicked in and I can see why. But still sad. And I LOVE Willie Nelson. I am so glad to hear him singing for them. Beautiful!!!!!!!

September 2, 2011 at 8:46 AM  
Blogger Snarled Yarns said...

I cried. I live in the midwest where there are a lot of commercial farms and feed lots. I pray we get back to real farming!

September 2, 2011 at 8:49 AM  
Blogger Maria said...

That was wonderful...I wish there was one of those restaurants around here. I'll have to check where the closest is...I had never heard of it.

Thank you Willie! Great song! Thank you Chipolte. I may have to blog about you!

September 2, 2011 at 9:00 AM  
Blogger treehuggers kitchen said...

Wow! It actually gave me goosebumps.

September 2, 2011 at 9:55 AM  
Blogger Heather said...

This comment has been removed by the author.

September 2, 2011 at 10:25 AM  
Blogger Heather said...

I've been watching this over and over the past couple of days, I LOVE it!
Hopefully this can get a conversation started with the folks who aren't already thinking about where their food comes from.

September 2, 2011 at 10:25 AM  
Blogger Dahlia said...

No Chipotle in Canada as of yet, and I'm not really a fast food eater, but it would be nice if junk really could turn into pumpkin.
They certainly put their fingers on a good marketing ploy.

September 2, 2011 at 10:36 AM  
Blogger John Taylor said...

Great commercial and great cover by Willie! Now lets hope more companies can follow Chipolte's lead. :-)

Grace and Peace,


September 2, 2011 at 10:54 AM  
Blogger Lisa said...

brought tears to my eyes

September 2, 2011 at 11:20 AM  
Blogger Emily Barnak said...

Loved the commercial; so much emotion/creativity behind the geometric animations. Also really enjoyed this one:

September 2, 2011 at 1:38 PM  
Blogger sheila said...

Never eat at chain places, but might give Chipolte a try if I ever travel again.

September 2, 2011 at 2:12 PM  
Blogger Chestnut Farm said...

Love it!

September 3, 2011 at 9:56 AM  

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