a day at the market
So the market was a lot of fun even it wasn't financially successful. I didn't sell a single skein of yarn, but I did sign and sell a few books. And that managed to make enough money to cover my table, gas, and buy 100 pounds of cracked corn and chicken feed on the way home. Not bad for a first time out, certainly not a loss my any measure. Any you know what?I don't think this was the yarn crowd at all. The market seemed to cater to either the highest-end shoppers swinging by on their ski vacations for morning pastries or locals who simply ran out of carrots and wanted to get out of the house. I feel that yarn folks are somewhere in the middle of that spectrum: people looking for a certain product, not browsing. But I was happy to see my skeins were the same price as the other yarn vendor.
Someone asked why I even bother with a farmer's market when I could sell out of yarn online? My answer is simple: I want my neighbors to get to know me. I want local people who are stumbling by to say hello and learn there's a new sheep farm in town. I love and appreciate this online community, but I also want to get to know the people in my area who also share my interests and values and a warm market like this in the heart of winter is a great example to take a field trip from the farm and shake some hands. I spent the entire day talking to people with sheep histories, hearing stories from beautiful faces who grew up on sheep farms before the world changed. One European ex-pat woman named Viola told me (as she shook a skein of my yarn at my nose) to never to get married and to stay smart. Another woman told me about the cabin on her great grandfather's sheep farm with a fireplace just like little house on the prairie. A fellow who grew up with summer chickens talked about his old flock and a man who just got some pet hens bought Chick Days as a gift. And Holly, a woman with a small farm in Bennington whom I bought some birds from last summer was delighted to see the story of getting those birds in her house made page 56. It was a lovely day. I plan on returning with some of your fantastic ideas to help the booth in January. I'll have some hand-knit goods, pattern giveaways, and one of those digital frames of my best photography of the gang here. My goal for the next market: sell three skeins!
So that was why I did the market. Cold Antler Farm isn't just a new business: it's a community and a personal culture just peeping out of of the New York soil. I want it to be part of the local food and craft network and to meet people who had been doing this longer and far better. I could always come home and sell some yarn online later. So no regrets from this farmer.