Wednesday, June 24, 2009

hey all you city kids!

There's a new magazine hitting the racks this August. It's for everyone who wants a farm, but still has streetlights. It's called Urban Farm. I'm excited about this, not so much because I want to flip through the magazine—but because there must be such a demand for sustainable living the publishers know they can make a business out of it. That means more and more people are looking at their lawns and thinking about gardens, or looking at their ovens and realizing they can bake in them again. That thirst for scaling down and simplifying is a great comfort to me, and a quiet thrill as I'm about to head into the office. And hey, the book does look pretty cool. I'll certainly be picking up a copy when it arrives at Northshire.

22 Comments:

Blogger MrsL said...

That's very encouraging, isn't it? Hope it does well. We ahve quite a few titles over here in the UK, but none directly aimed at town dweelers, AFAIK.

MrsL

xx

June 24, 2009 at 7:38 AM  
Blogger R said...

Will be interesting to check out, thanks for the heads up Jenna! I think that a lot of people need a balance in their lives today and that is bringing the things that our grandparents, greatgrandparents did to survive, gardening, being self-sufficient. I love the fact that I can go home at night to my little 4 acre piece of paradise and leave the rest of the world and the problems of the world behind me, at least for 12 hours or so! R Dean "Slowdog"

June 24, 2009 at 7:52 AM  
Blogger Heather said...

Very cool! Although I am surrounded by farmland, my neighborhood is doing its darndest to be 'citified' and I'm trying to homestead while still being within the covenant guidelines. Its ironic, but a lot of neighborhoods and cities out here on the prairie have rules against chickens and things like that...ironic as I look out my backdoor at a pasture of cattle...

June 24, 2009 at 8:56 AM  
Blogger Rose said...

Thanks, I'll keep an eye out for it. Also, loved the suitcase you found.

June 24, 2009 at 9:16 AM  
Blogger Tara said...

I saw that too - there's a preview of it in my current issue of Hobby Farms, and I too got very excited! I thought, "Wow, they're actually paying attention to what's going on out in the world, and are trying to be ahead of (or at least with) the curve." I think it's great, and while it mostly won't apply to me, I'm dying to flip through a copy or two just to see.

June 24, 2009 at 9:52 AM  
Blogger Nancy said...

I saw this in my new Hobby Farm. I would subscribe immediately but that doesn't seem to be an option yet. Guess I'll have to take my chances at the bookstore.

June 24, 2009 at 10:26 AM  
Blogger hlbrack said...

Very exciting! I can't wait to check out the magazine in August. I currently live in downtown St. Paul, MN but dream of being on a homestead and seeing fireflies like the ones you saw the other night! Thanks for the heads up, Jenna!

June 24, 2009 at 10:27 AM  
Blogger Rois said...

Sounds good,I am hoping the trend becomes a way of life for more folks even when the economy turns around someday.

June 24, 2009 at 11:31 AM  
Anonymous Beegirl said...

Oh thanks!! I'll be keeping my eye out for it!

June 24, 2009 at 12:03 PM  
Blogger djp said...

! i`'m excited! that's it, I'm cancelling my satelite tv so i can by another magazine a month!

June 24, 2009 at 6:29 PM  
Blogger Melonie said...

Fantastic!!! Thanks for the heads up! :-)

June 24, 2009 at 7:02 PM  
Blogger Turtle said...

very cool indeed! i stopped in barnes and noble today (hubby was getting a new phone at at&t, they're always slow and i had to pee! lol and cruise books!) I have been so happy to see their selection of self sustainable magazines increase. A few months ago i had to take a chance and blindly subscribe on line...now..., i'm not alone!)

June 24, 2009 at 7:48 PM  
Blogger ammamcp said...

I can't wait - especially since I'm in the city for a while longer. Now I have to go get a copy of Hobby Farm!

June 24, 2009 at 9:32 PM  
Anonymous Anonymous said...

Heck yeah, I'll be checking it out!

Laura
Lubbock, Texas

June 24, 2009 at 9:37 PM  
Blogger Robin said...

That's great news! Reminds me of a book I saw for the first time yesterday, "Farm City: The Education of an Urban Farmer," or something very close to that.

June 25, 2009 at 10:09 AM  
Anonymous GranolaMama said...

I recently found your blog and wanted to let you know that I have very much enjoyed reading it these last few days. I especially liked the raisin bread post and will be borrowing your "diabetes-induced goodness" line from time to time :)

I am an aspiring bread maker. Just picked up the book "Artisan Bread in 5 Mintues a Day"

Wish be luck!

June 25, 2009 at 12:51 PM  
Blogger Shannon said...

GranolaMama, I have been baking from Artisan Breaad in 5 Minutes a Day, with much success. When I get home from work, it does'n't trake much time to bake a fresh loaf of bread. The cinnamon rolls are too die for.

June 25, 2009 at 2:11 PM  
Anonymous Anonymous said...

Looks interesting.

But don't mistake it for a viable business. Only time will tell.

Before the first issue even hits the newsstands there is no way to tell if: "there must be such a demand for sustainable living the publishers know they can make a business out of it".

The publisher think & hope they can make a business but they don't know...
EJ

June 25, 2009 at 7:36 PM  
Anonymous Anonymous said...

EJ,
I'm really hoping you didn't mean your comment the way it comes across, because it sounds very negative. One of the things I enjoy most about this blog - both Jenna's thoughts and everyone's follow up comments, is the upbeat, positive, enthusiastic nature of everyone on here. Lately I have read one or two comments from people who seem to need to "prove" that they know more, and it disappoints me. Jenna doesn't profess to be an expert, so PLEASE don't cut a post down or offer advice in a "know it all" manner. Even if she has thick skin, I don't, and I don't want this bright spot in my day marred. "If you don't have something nice to say....", well, we all know the rest. Please forgive ME if your intent was not to put down the thoughts on the new magazine.
Coffeedog

June 25, 2009 at 9:41 PM  
Anonymous Erica in San Jose said...

Well I think the publishers obviously know something. Like, that a lot of us stuck in the urban or suburban environment are itching to get out- or at least make the most of where we are at the moment. And delivering the ideas, instructions, projects, encouragement, pictures, and stories of others doing just that- well thats a viable business idea to me!! I know I will be paying for their magazine, and since it is coming from the publishers of Hobby Farms (which I already LOVE) I trust that it will be a good quality publication. I am so excited to read this first issue! It is a cupid's arrow aimed straight for my cooped up little heart, so they must know something.....

June 25, 2009 at 10:38 PM  
Anonymous Anonymous said...

Hi Jenna! Love your blog and loved your book! Very weird about the Urban Farming mag page, though--there's no way to subscribe online! I've been clickin' away, and nothing takes me to a subscriber's page! For the mag to survive, they'll need to take a look at better business practices, yes?
Mercuria

June 28, 2009 at 9:06 AM  
Blogger Kelli said...

Wooooohooooo! It's about time! I'll keep my eyes on a sharp lookout for the magazine!

June 28, 2009 at 5:24 PM  

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